John, a Kamloops-based Initial Attack wildfire fighter, grew a desire to produce the best possible locally roasted coffee in the area.  This was easily met with a Darwin-esque urge to not perish while falling burning danger trees.  So to pursue a career with fewer widow-makers and more coffee-makers, he hung up his chainsaw after 16 years of working in BC's forests, and opened up a coffee roastery.

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Using modern equipment to roast in small batches, Wildfire Coffee is always roasted fresh from the highest quality Arabica beans, and is never warehouse stored. 

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Wildfire Coffee honours those fighting on the front-lines of wildfires, and contributes to those in need of support from its impacts through the Red Cross and the BC SPCA.  

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